A look at business model innovation's crucial role in today's
global business environment .
Showing organizations how business model innovation should be a
key focus area in today's global economy, this book features cases
from businesses around the globe that have developed customized
business models and achieved spectacular levels of performance.Case
examples from well-known innovation leaders IKEA, Apple, Tata,
SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy, LEGO, and
Proctor & GambleShows businesses how to get beyond traditional
business models to take better advantage of emerging
opportunitiesCoauthored by former CEO of SAP AG, the world's
largest provider of enterprise software
Filled with interviews with key executives, this book reveals
the role of technology in driving and enabling changes to
fundamental facets of a business. Companies around the world are
innovating their business models with tremendous results.
"IT-Driven Business Models" shows interested organizations how they
can start the process.
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