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Books > Social sciences > Sociology, social studies > Social institutions
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Being Middle-class in India - A Way of Life (Paperback)
Loot Price: R1,762
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Being Middle-class in India - A Way of Life (Paperback)
Series: Routledge Contemporary South Asia Series
Expected to ship within 9 - 17 working days
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Hailed as the beneficiary, driving force and result of
globalisation, India's middle-class is puzzling in its diversity,
as a multitude of traditions, social formations and political
constellations manifest contribute to this project. This book looks
at Indian middle-class lifestyles through a number of case studies,
ranging from a historical account detailing the making of a savvy
middle-class consumer in the late colonial period, to saving clubs
among women in Delhi's upmarket colonies and the dilemmas of
entrepreneurial families in Tamil Nadu's industrial towns. The book
pays tribute to the diversity of regional, caste, rural and urban
origins that shape middle- class lifestyles in contemporary India
and highlights common themes, such as the quest for upward
mobility, common consumption practices, the importance of family
values, gender relations and educational trajectories. It unpacks
the notion that the Indian middle-class can be understood in terms
of public performances, surveys and economic markers, and
emphasises how the study of middle-class culture needs to be based
on detailed studies, as everyday practices and private lives create
the distinctive sub-cultures and cultural politics that
characterise the Indian middle class today. With its focus on
private domains middleclassness appears as a carefully orchestrated
and complex way of life and presents a fascinating way to
understand South Asian cultures and communities through the prism
of social class.
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