Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Capturing Campaign Effects (Paperback, New)
Loot Price: R1,051
Discovery Miles 10 510
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Capturing Campaign Effects (Paperback, New)
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Do political campaign events determine election winners? For too
long, political scientists argued that issues, not campaigns,
determined whether politicians won or lost. Journalists and party
activists, on the other hand, devoted their energy to refining
candidates' public images, through events, advertisements and media
appearances. ""Capturing Campaign Effects"" brings together an
outstanding list of experts in the emerging field of campaign
effects to study the influence of campaigns on our political
culture. The result is a broad exploration of various campaign
factors - debates, news coverage, advertising, and polls - and
their effects - priming, learning, and persuasion; as well as an
impressive survey of techniques for the collection and analysis of
campaign data. ""Capturing Campaign Effects"" examines different
kinds of campaigns in the US and abroad, and presents strong
evidence for significant campaign effects. ""Capturing Campaign
Effects"" seeks to bring the study of campaigns into the
mainstream. The contributors include many of the world's leading
students of public opinion and elections. For those interested in
studying elections, this book provides the broadest and most
in-depth compendium of what we know and how we can learn more about
the impacts of political campaigns. The volume is a must-read for
graduate students and scholars in the field, and an appealing
introduction for upper-level undergraduates and interested
generalists.
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