Henry Jenkins at Authors@Google (video)
Winner of the 2007 Society for Cinema and Media Studies
Katherine Singer Kovacs Book Award
2007 Choice Outstanding Academic Title
Convergence Culture maps a new territory: where old and new
media intersect, where grassroots and corporate media collide,
where the power of the media producer and the power of the consumer
interact in unpredictable ways.
Henry Jenkins, one of America's most respected media analysts,
delves beneath the new media hype to uncover the important cultural
transformations that are taking place as media converge. He takes
us into the secret world of "Survivor" Spoilers, where avid
internet users pool their knowledge to unearth the show's secrets
before they are revealed on the air. He introduces us to young
"Harry Potter" fans who are writing their own Hogwarts tales while
executives at Warner Brothers struggle for control of their
franchise. He shows us how "The Matrix" has pushed transmedia
storytelling to new levels, creating a fictional world where
consumers track down bits of the story across multiple media
channels.Jenkins argues that struggles over convergence will
redefine the face of American popular culture. Industry leaders see
opportunities to direct content across many channels to increase
revenue and broaden markets. At the same time, consumers envision a
liberated public sphere, free of network controls, in a
decentralized media environment. Sometimes corporate and grassroots
efforts reinforce each other, creating closer, more rewarding
relations between media producers and consumers. Sometimes these
two forces are at war.
Jenkins provides a riveting introduction to the world where
every story gets told and every brand gets sold across multiple
media platforms. He explains the cultural shift that is occurring
as consumers fight for control across disparate channels, changing
the way we do business, elect our leaders, and educate our
children.
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