This title was first published in 2000: Designed to explore the
emerging challenges for marketing executives and their
organizations, as well as to survey the viable strategies for
meeting these challenges. The book updates marketing concepts,
terminologies and practices dictated by changes in social,
economic, competitive and technological conditions. Additionally,
the role governments need to play in order to create an enabling
environment in which business institutions can provide goods and
services at reasonable costs and prices is clearly spelt out.
General
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