In Learning Entrepreneurship Through Indigenous Knowledge the
authors extract knowledge from a sampling of proverbs and sayings,
and ingeniously apply this to entrepreneurship. They innovatively
employ educative storytelling to concretize the application of the
knowledge to business. The stories used are easy to follow given
they are drawn from ordinary lives. They are stories that most
readers are likely to relate to, given that these stories are drawn
from familiar environments and in familiar settings. The work
demonstrates the richness of indigenous information and its
relevance to today's marketplace.
This work will be useful to those that would like to extend the
scope of their entrepreneurial information while drawing
inspiration from traditional heritage. There is something in this
book for students, teachers, businesspeople and researchers in the
subject of entrepreneurship. This work provides a glimpse into the
potential of the indigenous knowledge base and should inspire
similar future works demonstrating relevance of indigenous heritage
to other aspects of contemporary life.
What Others Say
"This is a well thought out idea given the entrepreneurial
efforts that are currently underway. It is a good book that targets
the forgotten groups of people thus the school children, the youth
and the general readership. ... It contains very interesting
stories that motivate the young and old alike to read and
understand the entrepreneurial ideas being passed on." " - Dr.
Nelson H. Were Wawire; Senior Lecturer, Department of Applied
Economics; Kenyatta University."
"It's unique in making a link between folktales and
entrepreneurship, especially when the authors draw insights or
lessons learned from each story."" - Dr Luvisia Bakuli, Lecturer
& IT Professional"
"The stories told are very humorous and stark to the point
leaving no room for ambiguity. The Business concepts are tackled
with clarity and brevity in a businesslike manner. - Everret
Wakoli, Engineer
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