As a result of his extensive negotiating experience and his unique
presentation style, Herb Cohen is internationally renowned as
someone who can quickly grasp both sides of an issue and get the
most for his client out of a difficult negotiation. His advice?
'Simple,' says Herb, 'I care...but not that much!' In this new book
- and in his humorous and self-deprecating style - Herb Cohen
explains how the reader can learn powerful yet subtle negotiating
ploys to help them in their business, career, and even family
relationships. As Herb says, 'Negotiation is the game of life.'
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