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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
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The Total Survey Error Approach - A Guide to the New Science of Survey Research (Hardcover)
Loot Price: R2,468
Discovery Miles 24 680
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The Total Survey Error Approach - A Guide to the New Science of Survey Research (Hardcover)
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In 1939, George Gallup's American Institute of Public Opinion
published a pamphlet optimistically titled "The New Science of
Public Opinion Measurement". At the time, though, survey research
was in its infancy, and only now, six decades later, can public
opinion measurement be appropriately called a science, based in
part on the development of the total survey error approach. Herbert
F. Weisberg's handbook presents a unified method for conducting
good survey research centered on the various types of errors that
can occur in surveys - from measurement and nonresponse error to
coverage and sampling error. Each chapter is built on theoretical
elements drawn from specific disciplines, such as social psychology
and statistics, and follows through with detailed treatments of the
specific types of errors and their potential solutions. Throughout,
Weisberg is attentive to survey constraints, including time and
ethical considerations, as well as controversies within the field
and the effects of new technology on the survey process - from
Internet surveys to those completed by phone, by mail, and in
person. Practitioners and students will find this comprehensive
guide particularly useful now that survey research has assumed a
primary place in both public and academic circles.
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