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Celebrity Philanthropy and Activism - Mediated Interventions in the Global Public Sphere (Hardcover)
Loot Price: R3,974
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Celebrity Philanthropy and Activism - Mediated Interventions in the Global Public Sphere (Hardcover)
Series: Routledge Advances in Health and Social Policy
Expected to ship within 12 - 17 working days
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In recent years, celebrity philanthropy and activism has attracted
much attention from the media, sparking a great deal of public
interest. As exponents and endorsers of the marketisation and
corporatisation of philanthropy and activism, globally renowned
super-celebrities habitually lend their name, time and energy to a
range of causes. They help raise awareness, generate funds and
endeavour to evoke social and political responses to crucial
societal issues. These can range from domestic violence, cancer
prevention, climate change and transgender acceptance, to refugee
problems and fighting poverty at home and abroad. But in what ways
do (mediated communications about) these celebrities have the power
to define what is going wrong in the world, who or what is to
blame, how this can be solved and how this is to be evaluated
morally and ethically? Does celebrity humanitarianism and activism
serve to reinforce postcolonial power relations or does it help
solve social problems, advancing traditional views on how society
is, and should be, organised? Importantly, more than conceptual and
empirical exploration of celebrity philanthropy and activism as
such, this book analyses the mediated communication, the mediatised
narratives that these endeavours provide. Combining insights from
philanthropy and welfare regime studies, international politics and
diplomacy, postcolonial studies, but also from marketing, from
celebrity, star and fan studies, and from media, communication and
cultural studies, this book critically analyses the mediated
discourses and debates that celebrity philanthropy and activism
provokes, and considers wider ethical and theoretical perspectives.
It will be of interest to all scholars and students working in
sociology, health and social care and social policy.
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