During the nineteenth century, the American temperance movement
underwent a visible, gendered shift in its leadership as it evolved
from a male-led movement to one dominated by the women. However,
this transition of leadership masked the complexity and diversity
of the temperance movement. Through an examination of the two icons
of the movement -- the self-made man and the crusading woman --
Fletcher demonstrates the evolving meaning and context of
temperance and gender. Temperance becomes a story of how the debate
on racial and gender equality became submerged in service to a
corporate, political enterprise and how men's and women's
identities and functions were reconfigured in relationship to each
other and within this shifting political and cultural landscape.
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