When Ronald Reagan was elected president, many political observers
argued that the election of a conservative Republican signaled a
fundamental change in the political preferences of Americans--that
the electorate had tired of the old Democratic liberalism and had
embraced the new conservative approach. A new era in American
politics had begun. Howard Gold challenges this and other
assumptions about the nature of the "conservative shift" as
reflected by the political preferences of the American electorate.
Examining American public opinion from the Johnson administration
through the Reagan years, Gold uncovers the true nature of American
public opinion, showing that, in fact, the American public has not
embraced a conservative ideology. He goes on to evaluate the
mechanisms of change in American politics and to discuss the
implications of his findings for the future of electoral politics
in America.
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