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Leveraging Communities of Practice for Strategic Advantage (Paperback)
Loot Price: R1,588
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Leveraging Communities of Practice for Strategic Advantage (Paperback)
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This book shows business leaders how to develop successful online
communities of practice in their organizations by describing the
approach for organizing and supporting such communities used by
Clarica Life Insurance Company in Canada--widely regarded as one of
the best companies for managing knowledge under the direction of
Hubert Saint-Onge. Saint-Onge has been recognized by Fortune
magazine as a leader in the field of leveraging knowledge capital.
He is responsible for integrating progressive knowledge-based
strategies within Clarica's overall strategy. Communities of
Practice are an integral part of Clarica's Knowledge Capital
Initiative to increase intellectual capital through knowledge
creation and sharing. Based on the success of a recent project to
establish an online community of practice for Clarica's independent
agents, this book combines theory and practice to outline a model
for successfully developing communities of practice. The authors
argue that by acknowledging the value of such communities (e.g.,
recognition of membership contribution, support for time
commitment) and providing them with an infrastructure (e.g.,
communication platforms, facilitation, information resources),
organizations can increase the speed at which communities innovate,
extend the reach of the community's knowledge sharing, and provide
an opportunity to make the community's knowledge persistent.
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