0
Your cart

Your cart is empty

Books > Business & Economics > Economics

Buy Now

Offensive Marketing (Hardcover) Loot Price: R3,916
Discovery Miles 39 160
Offensive Marketing (Hardcover): Hugh Davidson

Offensive Marketing (Hardcover)

Hugh Davidson; Contributions by Elyse Brill

 (sign in to rate)
Loot Price R3,916 Discovery Miles 39 160 | Repayment Terms: R367 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2016
First published: 2003
Authors: Hugh Davidson
Contributors: Elyse Brill
Format: Hardcover
Pages: 430
ISBN-13: 978-1-138-14508-5
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-138-14508-4
Barcode: 9781138145085

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R301 Discovery Miles 3 010
Eight Days In July - Inside The Zuma…
Qaanitah Hunter, Kaveel Singh, … Paperback  (1)
R340 R292 Discovery Miles 2 920
The Asian Aspiration - Why And How…
Greg Mills, Olusegun Obasanjo, … Paperback R350 R273 Discovery Miles 2 730
Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
R736 R618 Discovery Miles 6 180
Black Tax - Burden Or Ubuntu?
Niq Mhlongo Paperback  (2)
R285 R228 Discovery Miles 2 280
Closing The Gap - The Fourth Industrial…
Tshilidzi Marwala Paperback R560 Discovery Miles 5 600
Race, Class And The Post-Apartheid…
John Reynolds, Ben Fine, … Paperback R290 R227 Discovery Miles 2 270
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R200 Discovery Miles 2 000
Introduction To Business Management
Paperback R599 R554 Discovery Miles 5 540
The Dirty Secrets Of The Rich And…
James-Brent Styan Paperback R290 R227 Discovery Miles 2 270
Decolonising Knowledge For Africa's…
Vuyisile Msila Paperback R591 Discovery Miles 5 910
The Future - More Than 80 Key Trends For…
Dion Chang, Bronwyn Williams, … Paperback R350 R301 Discovery Miles 3 010

See more

Partners