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Offensive Marketing (Hardcover) Loot Price: R4,243
Discovery Miles 42 430
Repayment Terms: R398 pm x 12*
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Offensive Marketing (Hardcover): Hugh Davidson

Offensive Marketing (Hardcover)

Hugh Davidson; Contributions by Elyse Brill

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Loot Price R4,243 Discovery Miles 42 430 | Repayment Terms: R398 pm x 12*

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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2016
First published: 2003
Authors: Hugh Davidson
Contributors: Elyse Brill
Format: Hardcover
Pages: 430
ISBN-13: 978-1-138-14508-5
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-138-14508-4
Barcode: 9781138145085

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