Data Insights: New Ways to Visualize and Make Sense of Data offers
thought-provoking insights into how visualization can foster a
clearer and more comprehensive understanding of data. The book
offers perspectives from people with different backgrounds,
including data scientists, statisticians, painters, and writers. It
argues that all data is useless, or misleading, if we do not know
what it means. Organized into seven chapters, the book explores
some of the ways that data visualization and other emerging
approaches can make data meaningful and therefore useful. It also
discusses some fundamental ideas and basic questions in the data
lifecycle; the process of interactions between people, data, and
displays that lead to better questions and more useful answers; and
the fundamentals, origins, and purposes of the basic building
blocks that are used in data visualization. The reader is
introduced to tried and true approaches to understanding users in
the context of user interface design, how communications can get
distorted, and how data visualization is related to thinking
machines. Finally, the book looks at the future of data
visualization by assessing its strengths and weaknesses. Case
studies from business analytics, healthcare, network monitoring,
security, and games, among others, as well as illustrations,
thought-provoking quotes, and real-world examples are included.
This book will prove useful to computer professionals, technical
marketing professionals, content strategists, Web and product
designers, and researchers.
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