When it comes to strategy, how should we define victory? For
centuries, Eastern and Western thinkers have grappled with this
question, offering different answers. What can we learn from this
difference? In The Art of Strategy, Moon provides a novel and
systematic integration of the two dominant frameworks of the East
and West: Sun Tzu's military strategy and Michael Porter's business
strategy. This unlikely combination of thinking suggests an
innovative extension of our understanding and practice of strategy,
which will appeal to scholars, students, practitioners and general
readers with an interest in strategy. By aligning the perspectives
of these two great thinkers, Moon argues that true winning is about
maximizing and optimizing overall value for all engaged
stakeholders, and this requires a more efficient approach to
strategy.
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