Understanding Hallyu - The Korean Wave Through Literature, Webtoon, and Mukbang (Hardcover)

This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed-Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. The volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory.

General

Imprint:	Routledge India
Country of origin:	United Kingdom
Release date:	December 2020
First published:	2021
Authors:	Hyesu Park
Dimensions:	216 x 138 x 14mm (L x W x T)
Format:	Hardcover
Pages:	102
ISBN-13:	978-0-367-14358-9
Categories:	Books > Humanities > General Books > Language & Literature > Literature: history & criticism > Literary theory Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Language & Literature > Literature: history & criticism > Literary studies > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
LSN:	0-367-14358-5
Barcode:	9780367143589

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