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Understanding Hallyu - The Korean Wave Through Literature, Webtoon, and Mukbang (Hardcover)
Loot Price: R1,670
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Understanding Hallyu - The Korean Wave Through Literature, Webtoon, and Mukbang (Hardcover)
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This book sheds light on aspects of the Korean Wave and Korean
media products that are less discussed-Korean literature, webtoon,
and mukbang. It explores the making of these Korean popular
cultural products and how they work and engage media recipients
regardless of their different national, cultural, and geographical
backgrounds. Drawing on narrative theory and cultural studies, the
book makes a compelling argument about how to analyze the
production and consumption of Korean media within and beyond its
national boundary with critical eyes. The author shows how
transmedial narrative studies (narrative studies across media)
offers analytical and theoretical lenses through which one can
interpret new and emerging media forms and contents. Furthermore,
she explores how these forms and contents can be better understood
when they are contextualized within specific time and place using
the cultural, social, and political concepts and precepts of the
region. The volume will be of great interest to scholars and
researchers of Asian Studies, popular culture, contemporary
cyberculture, media and culture studies, and literary theory.
General
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