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Brewing, Beer and Pubs - A Global Perspective (Hardcover, 1st ed. 2016)
Loot Price: R3,670
Discovery Miles 36 700
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Brewing, Beer and Pubs - A Global Perspective (Hardcover, 1st ed. 2016)
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The production of beer today occurs within a bifurcated industrial
structure. There exists a small number of large, global
conglomerates supplying huge volumes of a limited range of beers,
and a plethora of small and medium breweries producing a diverse
range of beers sold under unique brands. Brewing, Beer and Pubs
addresses a range of contemporary issues and challenges in this key
sector of the global economy, and includes contributions by
research specialists from a variety of countries and disciplines.
This book includes the marketing and globalization of the brewing
industry, beer excise duties and market concentration, and
reflections upon developments in brewing and beer consumption
across the world in order to explore the wide-reaching influence of
this industry. Alongside these global topics more localised themes
are presented such as market integration in the Chinese beer and
wine markets, beer and brewing in Africa and South America, and
turbulence and change in the UK public house industry, which
demonstrate how the consumption of beer in pubs and other social
environments make the beer industry integral to local communities
and regions worldwide.
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