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Wonder Woman - Marketing Secrets for the Trillion Dollar Customer (Hardcover) Loot Price: R1,426
Discovery Miles 14 260
Repayment Terms: R134 pm x 12*
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Wonder Woman - Marketing Secrets for the Trillion Dollar Customer (Hardcover): I. Ellwood, S. Shekar

Wonder Woman - Marketing Secrets for the Trillion Dollar Customer (Hardcover)

I. Ellwood, S. Shekar

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Loot Price R1,426 Discovery Miles 14 260 | Repayment Terms: R134 pm x 12*

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Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEO's and Marketers need to acknowledge that women really are the Boss when it comes to buying. They also need to understand the many psychological and behavioral characteristics of women that affect their relationships with brands. This book identifies the key biological and brain differences between women and men, then defines more effective marketing approaches based on these insights.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2008
First published: 2008
Authors: I. Ellwood • S. Shekar
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Hardcover
Pages: 240
ISBN-13: 978-0-230-20160-6
Categories: Books > Social sciences > Sociology, social studies > Gender studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-20160-1
Barcode: 9780230201606

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