"A results getting tour de force. This is simply the best book on
email marketing I have ever read." Howard Lothrop"Email Persuasion:
The Step-By-Step Guide to Attracting More Clients and Winning More
Sales With Email Marketing"
Business fads come and go, but Email Marketing has consistently
outperformed all other marketing strategies. In Email Persuasion,
marketing expert Ian Brodie reveals the techniques that are working
right now to allow professionals and small businesses to connect
with potential clients, build trust-based relationships and
generate more sales through email.Inside the book you'll discover:
The Customer Insight Mapping technique for building deep
understanding of what your clients need and what will motivate them
to buy from you.6 surefire subject line models that will get your
emails opened and read.The "optin formula" for getting the right
people to subscribe to your emails (and how to accelerate the
growth of your subscriber list). How to engage AND persuade with
your emails so that you build a loyal 'fan base' ready to buy from
you.The advanced techniques for turning email subscribers into
paying clients (and why accepted wisdom on selling in emails is
almost all wrong)."We've seen a threefold increase in leads and
we've won several new clients." Adrian Willmott
Email Persuasion lays out a clear blueprint for building an
engaged subscriber base, building credibility and trust through
your emails and converting your subscribers into paying
clients.
No jargon. No fluff. Just practical, real-world strategies that
deliver results. "Pick any one idea from this amazing collection of
rock solid common sense on email marketing and just do it Quite
simply, it works " Tony Latimer
Want to know how to build a list of ideal clients as subscribers
fast? Start with the Opt-In formula on page 19.
How to get through spam filters, and "greymail" technology? Turn
to page 43 for the most up to date advice.
The best format for emails? Page 57. When to send them and how
frequently? Start on page 59, but also check page 83 on why
frequent emailing is often more effective?
Getting your system onto autopilot? Page 95. Advanced techniques
to get the right messages to the subscribers who will most value
them? Page 103. Writing persuasively? Page 109. "Ian gives you all
the information you need to succeed in plain and simple English
based on what actually works in the real business world today" Anna
Letitia Cook
Packed full of examples, templates and clear next steps for you
to do to get your own email marketing system up and running quickly
and getting you results. If you've ever been overwhelmed by the
complexity of email marketing or been unsure where to start to get
the best results, Email Persuasion will provide you a clear path to
succeeding with email. If you want to get results fast from email
marketing then you need Email Persuasion. Scroll up and grab a copy
now.
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