What if you could build your business faster, gain regular media
exposure, dramatically increase profits and sustain long term
business relationships by uplifting and befriending the communities
which make your business possible?
Ian Bryan teaches city-based professionals how to break free
from the expensive, unpredictable and insensitive marketing
ecosystem which dominates business today. "Community-Oriented
Marketing" is what Bryan calls "enlightened business development"
because it branches out and empowers everyone involved. Rather than
bombarding the population with advertisements, community-oriented
marketers roll up their sleeves and get involved. They establish
their brand by making values-based introductions and focusing on
attraction rather than promotion. The result? A brilliant,
profitable, socially responsible method of business development
that generates outstanding results at one quarter the cost of
traditional marketing.
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