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Community-Oriented Marketing - The Definitive Guide to Enlightened Business Development (Paperback, New) Loot Price: R321
Discovery Miles 3 210
You Save: R22 (6%)
Community-Oriented Marketing - The Definitive Guide to Enlightened Business Development (Paperback, New): Ian Bryan

Community-Oriented Marketing - The Definitive Guide to Enlightened Business Development (Paperback, New)

Ian Bryan

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List price R343 Loot Price R321 Discovery Miles 3 210 You Save R22 (6%)

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What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities which make your business possible?

Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. "Community-Oriented Marketing" is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing.

General

Imprint: Iuniverse, Inc.
Country of origin: United States
Release date: February 2004
First published: February 2004
Authors: Ian Bryan
Dimensions: 229 x 152 x 9mm (L x W x T)
Format: Paperback - Trade
Pages: 152
Edition: New
ISBN-13: 978-0-595-30881-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-595-30881-3
Barcode: 9780595308811

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