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Technological Entrepreneurship - Technology-Driven vs Market-Driven Innovation (Hardcover, 1st ed. 2017) Loot Price: R4,061
Discovery Miles 40 610
Technological Entrepreneurship - Technology-Driven vs Market-Driven Innovation (Hardcover, 1st ed. 2017): Ian Chaston

Technological Entrepreneurship - Technology-Driven vs Market-Driven Innovation (Hardcover, 1st ed. 2017)

Ian Chaston

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Loot Price R4,061 Discovery Miles 40 610 | Repayment Terms: R381 pm x 12*

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This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: February 2017
First published: 2017
Authors: Ian Chaston
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Hardcover
Pages: 299
Edition: 1st ed. 2017
ISBN-13: 978-3-319-45849-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN: 3-319-45849-3
Barcode: 9783319458496

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