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Technological Entrepreneurship - Technology-Driven vs Market-Driven Innovation (Hardcover, 1st ed. 2017)
Loot Price: R4,061
Discovery Miles 40 610
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Technological Entrepreneurship - Technology-Driven vs Market-Driven Innovation (Hardcover, 1st ed. 2017)
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This comprehensive book responds to the growing demand to study
entrepreneurship as a key driver of innovation and competitive
advantage. Challenging the existing idea that technological
entrepreneurship exists predominantly in SMEs and as a result of
market demands, the author argues that a commitment to
entrepreneurship remains the most effective strategy for sustaining
wealth generation for both organisations and entire nations. The
aim of Technological Entrepreneurship is to provide the reader with
additional knowledge and understanding of the concepts associated
with the exploitation of technological entrepreneurship, and to
demonstrate how associated management principles are somewhat
different to those utilised in market-driven entrepreneurship.
Validation of presented theoretical concepts is achieved through
coverage of processes and practices utilised by real world
organisations seeking to achieve maximum wealth generation, with
specific emphasis on how technological entrepreneurship is the
source of disruptive innovation within service sector organisations
and how the philosophy is causing fundamental change in the
provision of healthcare.
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