After debuting in 1938, Superman soon became an American icon. But
why has he maintained his iconic status for nearly 80 years? And
how can he still be an American icon when the country itself has
undergone so much change? Superman: Persistence of an American Icon
examines the many iterations of the character in comic books, comic
strips, radio series, movie serials, feature films, television
shows, animation, toys, and collectibles over the past eight
decades. Demonstrating how Superman’s iconic popularity cannot be
attributed to any single creator or text, comics expert Ian Gordon
embarks on a deeper consideration of cultural mythmaking as a
collective and dynamic process. He also outlines the often
contentious relationships between the various parties who have
contributed to the Superman mythos, including corporate executives,
comics writers, artists, nostalgic commentators, and
collectors.    Armed with an encyclopedic
knowledge of Superman’s appearances in comics and other media,
Gordon also digs into comics archives to reveal the prominent role
that fans have played in remembering, interpreting, and reimagining
Superman’s iconography. Gordon considers how comics, film, and TV
producers have taken advantage of fan engagement and nostalgia when
selling Superman products. Investigating a character who is equally
an icon of American culture, fan culture, and consumer culture,
Superman thus offers a provocative analysis of mythmaking in the
modern era. Â
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