"EAT" is a diet book in the flexible spirit of Mireille Guiliano's
"French Women Don't Get Fat" or Michael Pollan's "The Food Rules":
it doesn't dictate quantities, portion sizes or verboten foods.
Instead, it intelligently and persuasively lays out the ten simple
rules anyone can internalize and follow in any situation for
stress-free weight loss and lifetime maintenance. Dr. Ian's rules
are straightforward and simple: once a reader understands why whole
wheat bread is almost nutrition-free, but whole grain bread is a
magic food; why soda - both regular and diet - can sabotage any
diet; why "diet" food may be having a distinctly nondietetic
effect, "EAT" will become their bible. Fans everywhere will ask
each other: "You look thinner - are you doing "EAT"?"
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