Growing Older - Tourism and Leisure Behaviour of Older Adults (Hardcover)

Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Release date:	October 2006
First published:	2006
Authors:	Ian Patterson
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	240
ISBN-13:	978-1-84593-065-3
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > Leisure Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-84593-065-7
Barcode:	9781845930653

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