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Growing Older - Tourism and Leisure Behaviour of Older Adults (Hardcover) Loot Price: R2,205
Discovery Miles 22 050
Repayment Terms: R207 pm x 12*
Growing Older - Tourism and Leisure Behaviour of Older Adults (Hardcover): Ian Patterson

Growing Older - Tourism and Leisure Behaviour of Older Adults (Hardcover)

Ian Patterson

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Loot Price R2,205 Discovery Miles 22 050 | Repayment Terms: R207 pm x 12*

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Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.

General

Imprint: Cabi Publishing
Country of origin: United Kingdom
Release date: October 2006
First published: 2006
Authors: Ian Patterson
Dimensions: 234 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 240
ISBN-13: 978-1-84593-065-3
Categories: Books > Social sciences > Sociology, social studies > Social institutions > Leisure
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 1-84593-065-7
Barcode: 9781845930653

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