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Ageing in a consumer society - From passive to active consumption in Britain (Paperback)
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Ageing in a consumer society - From passive to active consumption in Britain (Paperback)
Series: Ageing and the Lifecourse series
Expected to ship within 10 - 15 working days
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Targeted as the 'grey consumer', people retiring now participated
in the creation of the post-war consumer culture. These consumers
have grown older but have not stopped consuming. Based on extensive
analysis over two years, this unique book examines the engagement
of older people with consumer society in Britain since the 1960s.
It charts the changes in the experience of later life in the UK
over the last 50 years, the rise of the 'individualised consumer
citizen' and what this means for health and social policies. The
book will appeal to students, lecturers, researchers and policy
analysts. It will provide material for teaching on undergraduate
courses and postgraduate courses in sociology, social policy and
social gerontology. It will also have considerable appeal to
private industry engaged with older consumers as well as to
voluntary and non-governmental organisations addressing ageing in
Britain.
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