Most politicians have jumped on the conservation bandwagon, and
nobody running for public office these days can afford to take an
overtly anti environment stand. The fascination that children have
for nature, the gen erous donations people make to conservation
organizations, the votes cast for 'Green Parties, ' the continuing
popularity of zoos and wildlife films, and the strong sales of
books about the environment all provide evidence to politicians
that the general public supports the idea of conservation.
Conservation has become a major issue for governments. No longer is
it necessary for conservationists to campaign for getting the cause
on the agenda: it is already there, at least as a talking point.
The issue now is how to convert this generalized interest into real
action. And among the many priorities competing for attention, how
is a govern ment (or a private organization) to decide wh at to do
first? From a very limited budget - for budgets will always be
limited - what is the package of activities that is most likely to
lead to the results that the public wants? lan Spellerberg attempts
to address these questions which are at the he art of modern
conservation action. It is relatively easy to prescribe useful
activities that will benefit both the environment and the public at
large."
General
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