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The Perception of Nature in Travel Promotion Texts - A Corpus-based Discourse Analysis (Paperback, New edition)
Loot Price: R1,482
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The Perception of Nature in Travel Promotion Texts - A Corpus-based Discourse Analysis (Paperback, New edition)
Series: Linguistic Insights, 201
Expected to ship within 12 - 17 working days
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Given the consolidated effects of the greening process on the
tourism industry, this volume investigates the relationship between
three areas of research - the natural environment, tourism and
discourse -, and how this relationship is affected by and affects
society as a whole. In particular, the book highlights the central
role of language in constructing eco-friendly tourist sites. Since
the images associated to nature are various, this study examines
the uses of nature and explores how the terms nature and natural
are constructed within the texts. The research identifies how
nature is linguistically defined and constructed by advertisers in
travel promotion texts in order to attract potential 'green'
tourists. The study also analyses the promotion of protected areas
to verify the extent to which these areas meet the criteria on
sustainable tourism set by the World Tourism Organization. By
adopting a corpus-based discourse analysis perspective which
combines both qualitative and quantitative approaches, the book
unravels the complex interrelationship between the environment,
tourism and advertising.
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