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Books > Social sciences > Sociology, social studies > Social institutions
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Malleable, Digital, and Posthuman - A Permanently Beta Life (Hardcover)
Loot Price: R2,334
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Malleable, Digital, and Posthuman - A Permanently Beta Life (Hardcover)
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The world we live in is increasingly malleable and fluid,
especially in regards to being human - rendering the self into a
permanent beta version, co-constituted within agglomerations of
platforms, devices, physical infrastructures, entities pertaining
to physical and biological nature. This book proposes a
posthumanist research methodology for future research in this area,
providing a novel explanatory and methodological framework for
studying today's world. Malleable, Digital, and Posthuman studies
four areas: the economy, the human self, politics, and research
ethics and methodology. In the economic domain, Kalpokas focuses on
the emergence of the attention economy and the ensuing shift
towards personalisation and experience, shaping the (digital)
environment for optimised user interaction. Consequently, the
datafication and algorithmisation of the social world necessitates
an art and craft of the self, establishing a co-constitutive
interaction between the self and digital infrastructures. These
changes also strongly affect politics, primarily through datafied
management of the political and employment of predictive analytics
in preparing ground for political action, thereby rendering
collective identities and political leadership malleable and open
to relentless beta testing. With unique insights and an innovative
framework, this book is essential reading for researchers in the
areas of media and communication studies, politics and social
theory.
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