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Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy (Hardcover)
Loot Price: R5,153
Discovery Miles 51 530
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Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy (Hardcover)
Series: Advances in E-Business Research
Expected to ship within 12 - 17 working days
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As business paradigm shifts from a desktop-centric environment to a
data-centric mobile environment, mobile services provide numerous
new business opportunities, and in some cases, challenge some of
the basic premises of existing business models.Strategy, Adoption,
and Competitive Advantage of Mobile Services in the Global Economy
seeks to foster a scientific understanding of mobile services,
provide a timely publication of current research efforts, and
forecast future trends in the mobile services industry. This book
is an ideal resource for academics, researchers, government
policymakers, as well as corporate managers looking to enhance
their competitive edge in or understanding of mobile services.
General
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