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Media Research Methods - Audiences, Institutions, Texts (Paperback, 2nd edition)
Loot Price: R1,222
Discovery Miles 12 220
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Media Research Methods - Audiences, Institutions, Texts (Paperback, 2nd edition)
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This indispensable textbook provides student researchers with
extensive guidance and methods from across the social sciences and
humanities, showing them how to make informed choices and consider
the many alternatives available throughout the research process.
Unique in approach, the text focus on how to do media research
across three key strands - audiences, institutions and texts -and
critically assesses a wide range of methods, addressing why they
are appropriate or useful in certain scenarios. Written by two
experts with a wealth of experience between them in teaching
research methods and skills, this excellent resource explains
complex methods in a clear and accessible way, offering practical
guidance on how to use different methodologies, while situating the
methods in the context of critical evaluations of previously
published research. Providing a complete overview of media research
methods while encouraging students to develop their own
intellectual frameworks, this book is invaluable for
undergraduates, postgraduates, novice and more experienced
researchers of media, communication and journalism.
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