Creativity for Innovation Management - Tools and Techniques for Creative Thinking in Practice (2nd edition)

- Uniquely combines sound academic theory with practical application, enabling students to develop creative and innovative practices for real-world employment. - 2nd edition has been fully updated throughout, including fresh case studies and activities, further coverage of human-centred design, crowdsourcing and collaboration platforms, and a new chapter exploring the impact of emerging technologies on creativity. - Updated online resources with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	July 2023
First published:	2024
Authors:	Ina Goller • John Bessant
Dimensions:	246 x 174mm (L x W)
Pages:	272
Edition:	2nd edition
ISBN-13:	978-1-03-212768-2
Categories:	Books
LSN:	1-03-212768-6
Barcode:	9781032127682

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