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Books > Social sciences > Sociology, social studies > Social issues
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Living with Television (Hardcover)
Loot Price: R4,361
Discovery Miles 43 610
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Living with Television (Hardcover)
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This book is based on extensive field research conducted by the
investigators of Social Research Inc., interpreting the result of
over 13,000 individuals. Members of TV audiences were studied to
analyze their reactions to what TV offered them, in relation to
their age, sex, social class, and personal characteristics. This
information is here applied to understanding what television
programs, performers, and commercials--by general type and also
with illustrative case histories--are being watched. This book on
first publication in 1962 provided the first clear image of the
people in front of their TV sets, who they were, how they differed
from each other, their views on sex and violence, boredom and
enlightenment, taste and judgment. It tells us about the audiences
and our stereotypes and their response to the new medium they could
both see and hear. It destroys the myth of the "mass audience" and
replaces it with a scientifically derived description of the many
audiences for television, including its protesters, its embracers,
and its accommodators. Programs looked at range from those still in
production forty years later--The Price is Right--to those in
perpetual rerun--The Twilight Zone---to those genres, like
westerns, that have all but disappeared, and those that still
prosper, like soap operas--in this case, 77 Sunset Strip. A section
on performer images and their symbolic meanings considers
television personas from Bob Hope through Walter Cronkite to Roy
Rogers and Pat Boone. The final section analyzes commercials both
by type and by placement and what audiences feel about them.
General
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