Irene Calboli and Jacques de Werra have put together a
comprehensive look at trademark transactions throughout the world.
Essential reading for specialists in international trademark law
and for anyone who wants to understand more about laws other than
their own.' - Mark A. Lemley, William H. Neukom Professor, Stanford
Law School, US'Commercial transactions involving trademarks,
especially across borders, have received scant in-depth attention
in law literature. With insights from the emerging markets of
Brazil, China and India to the EU and USA via Australia and Japan,
this book deals with the multifarious aspects. The reader will
finish it not only with their knowledge greatly enhanced but
convinced that, at least in this field, the world most certainly is
not flat.' - David Llewelyn, Singapore Management University and
King's College London, UK 'An incisive, must-have book for every
practitioner or scholar who is serious about trademark
transactions. The key areas of this crucial subject are
compellingly unpacked by famous authors from around the globe in a
user-friendly format. Outstanding scholarship and presentation.' -
Frederick Mostert, University of Oxford, UK and Past President of
the International Trademark Association The Law and Practice of
Trademark Transactions is a comprehensive analysis of the law
governing trademark transactions in a variety of legal and business
contexts, and from a range of jurisdictional and cross-border
perspectives. After mapping out the international legal framework
applicable to trademark transactions, the book provides an analysis
of important strategic considerations, including: tax strategies;
valuation; portfolio splitting; registration of security interests;
choice-of-law clauses; trademark coexistence agreements, and
dispute resolution mechanisms. Key features include: - A
comprehensive overview of legal and policy-related issues - A blend
of approaches underpinning strategic considerations with analytical
rigour - Regional coverage of the key characteristics of trademark
transactions in a range of jurisdictions - Authorship from renowned
trademark experts Practitioners advising trademark owners,
including trademark attorneys, will find this book to be an
invaluable resource for their practice, particularly where
cross-border issues arise. It will also be a key reference point
for scholars working in the field. Contributors: L. Anderson, N.
Binctin, G. Buhler, R. Burrell, I. Calboli, C. Czychowski, L. Dal
Molin, R.P. D'Souza, D.J. Gervais, S. Ghosh, J.C. Ginsburg, H. Guo,
M. Handler, M. Hoepperger, R. Jacob, S.H.S. Leong, C. Manara, J.-F.
Maraia, R. Mittal, X.-T. Nguyen, A. Nordemann, M. Senftleben, S.
Teramoto, J.C. Vaz e Dias, J. de Werra, N. Wilkof, D. Yokomizo
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