A comprehensive and hands-on textbook, Managing Your Business
provides a wide range of models and theories to support the
decision making process in strategic management. With comprehensive
coverage of all business units and company departments, the book
starts at the basics and foundations of marketing. It subsequently
delves into internal and external business strategies, explores and
discusses the financial essentials, and ends with a thorough
analysis on the matter of export. Written in a fluent and
accessible style, this textbook is essential reading for
undergraduate students across economics, management and marketing.
The practical focus ensures that the book is also useful reading
for managers of small and medium-sized enterprises.
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