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Style from the Nile - Egyptomania in Fashion From the 19th Century to the Present Day (Hardcover)
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Style from the Nile - Egyptomania in Fashion From the 19th Century to the Present Day (Hardcover)
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In November 1922, the combined efforts of Howard Carter and Lord
Carnarvon revealed to the world the 'wonderful things' buried in
Tutankhamen's tomb, Egypt had already been a source for new trends
in fashion for quite some time: in the early 19th century, for
example, Napoleon's Egyptian campaign contributed to the
popularization of Kashmir shawls, while the inauguration of the
Suez Canal in 1869 stimulated 'Egyptianizing' trends in gowns,
jewellery and textiles. Post-1922, a veritable Egyptomania craze
invested all artistic fields, quickly becoming a dominant Art Deco
motif: flapper-style dresses were elaborately embroidered with
beaded Egyptian patterns, evening bags were decorated with
hieroglyphics, brooches nonchalantly sported ancient scarabs, and
the sleek black bobs favored by the admired icons of the time,
Louise Brooks and Clara Bow, looked up to the fabled Egyptian
beauty of Nefertiti and Cleopatra. Egyptomania often resurfaces in
21st-century fashion as well: the awe-inspiring John Galliano's
designs for Dior Spring-Summer 2004 brought back pharaonic crowns
in lieu of headdresses in a triumph of gold-encrusted creations,
the ancient practice of mummification was referenced by Iris van
Herpen's Fall 2009 collection and Egyptian vibes resonated in
Chanel's M tiers d'Art 2018/2019 collection. Through the
combination of rigorous fashion history research, intriguing images
and well-informed, but approachable, writing, Style from the Nile
offers a comprehensive overview of a fascinating phenomenon that,
to this day, continues to have a mesmerizing appeal.
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