A Practical Guide to Managing Tourist Experiences (Paperback)

* Timely and fills a gap by offering students a practical guide to tourist experience in a sequential way. Experience economy is becoming prominent and there is a need to understand and manage such experience in a tourism context. It is a core component of tourism degrees. * It will offer students an understanding of how the experience is lived by the tourist and how tourism providers can manage that process as well as develop successful experimental marketing interventions. No other book looks at the tourist experience from industry perspective. * Unique approach by organising the book around pre, during and post trip, which aligns with thinking about innovation, user - led design and co-creation.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2021
First published:	2022
Authors:	Isabelle Frochot
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-0-367-81982-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	0-367-81982-1
Barcode:	9780367819828

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