* Timely and fills a gap by offering students a practical guide to
tourist experience in a sequential way. Experience economy is
becoming prominent and there is a need to understand and manage
such experience in a tourism context. It is a core component of
tourism degrees. * It will offer students an understanding of how
the experience is lived by the tourist and how tourism providers
can manage that process as well as develop successful experimental
marketing interventions. No other book looks at the tourist
experience from industry perspective. * Unique approach by
organising the book around pre, during and post trip, which aligns
with thinking about innovation, user - led design and co-creation.
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