International Marketing Strategy: Analysis, Development and Implementation (Paperback, 9th edition)

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	2022
First published:	2022
Authors:	Isobel Doole • Robin Lowe • Alexandra Kenyon
Dimensions:	260 x 195 x 20mm (L x W x T)
Format:	Paperback
Pages:	496
Edition:	9th edition
ISBN-13:	978-1-4737-7869-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4737-7869-7
Barcode:	9781473778696

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