Books > Business & Economics > Business & management > Sales & marketing
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Strategic Marketing Decisions (Paperback)
Loot Price: R3,094
Discovery Miles 30 940
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Strategic Marketing Decisions (Paperback)
Series: CIM Coursebook S.
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Elsevier/Butterworth-Heinemanns 2005-2006 CIM Coursebook series
offers you the complete package for exam success. Comprising fully
updated Coursebook texts that are revised annually, and free online
access to the MarketingOnline learning interface, it offers
everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this
Coursebook is user-friendly, interactive and relevant, ensuring it
is the definitive companion to this years CIM marketing course.
Each Coursebook is accompanied by access to MARKETINGONLINE
(www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students, where you can:
Annotate, customise and create personally tailored notes using the
electronic version of the Coursebook
Receive regular tutorials on key topics from Marketing Knowledge
Search the Coursebook online for easy access to definitions and
key concepts
Access the glossary for a comprehensive list of marketing terms
and their meanings
Co-written by the CIM Senior Examiner for the Strategic Marketing
Decisions module to guide you through the 2005-2006 syllabus
Each text is crammed with a range of learning objectives, cases,
questions, activities, definitions, study tips and summaries to
support and test your understanding of the theory
Contains sample exam questions and answers written exclusively for
this Coursebook to enable you to practise what has been learned and
help prepare for the exam
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