This book concentrates on some leading questions in business ethics
research in the last two decades and tries to find explanations
concerning cultural issues. It focuses on the alignment or
congruence between business ethics and cultural contexts with a
special emphasis on Eastern European countries. The core of this
book is doing business in Central and Eastern Europe (CEE) in order
to throw light on the cultural issues related to business ethics.
Its primary purpose is a finer view of the impact of national,
organizational and professional cultures in business ethics. The
general questions encountered in this book are related to the nexus
between culture and ethics in (CEE), national, organizational and
professional cultures' link to (CEE) countries' ethics. The aim of
this book is a deeper understanding of the cultural differences in
Central and Eastern Europe. This might help organizations provide
better opportunities for doing business across a wide cultural
spectrum. With the increase of global mobility, cultural and
ethical issues become more and more important. Multi-national
corporations might garner a competitive advantage when they
understand the importance of local culture and ethics.
International business professionals may benefit from a deeper
understanding of cultural values that affect the perceptions of
individuals during negotiation and decision-making across cultures.
Multinational companies that do not take into consideration or
minimize the importance of cultural and ethical issues expose
themselves to a higher risk of failure. The expectation of the
authors of this book is that the conclusions would help alert
international business scholars and practitioners of the need to
thoroughly understand the cultural issues influencing ethics.
General
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