"This collection of essays draws in some of the influential
thinkers in anthropological rhetoric from both Europe and America.
What is new here is the focus on the chiasm of rhetoric and
culture, the mutual constitution of persuasive means and the larger
cultures that provide the values about which we are to be
persuaded." Bernard Bate, Yale University
"Among them, the contributors put the study of culture on a new,
well-worked-out foundation in rhetoric. Their efforts reward close
attention." Stephan Feuchtwang, London School of Economics
"Although I retain from classical British social anthropology a
distaste for the word 'culture' I think that" Culture and Rhetoric
"is a very timely book because the future of the human economy is
for people to trade at distance, not just things, but what they do
for each other. Maybe 'culture' expresses best the infinite variety
of what that entails." Keith Hart, Goldsmiths College, London
"Classical rhetoric viewed its calling as one both analytical
and critical within a polity that aspired to be a republic. My
reading of" Culture and Rhetoric "suggests that contemporary
rhetoricians and anthropologists will now have to substitute the
ancient republic with the oikumene, the whole habitation of
sentient beings on this globe." Michael Carrithers, Durham
University
While some scholars have said that there is no such thing as
culture and have urged to abandon the concept altogether, the
contributors to this volume overcome this impasse by understanding
cultures and their representations for what they ultimately are -
rhetorical constructs. These senior, international scholars explore
the complex relationships between culture and rhetoric arguing that
just as rhetoric is founded in culture, culture is founded in
rhetoric. This intersection constitutes the central theme of the
first part of the book, while the second is dedicated to the study
of figuration as a common ground of rhetoric and anthropology. The
book offers a compelling range of theoretical reflections,
historical vistas, and empirical investigations, which aim to show
how people talk themselves and others into particular modalities of
thought and action, and how rhetoric and culture, in this way, are
co-emergent. It thus turns a new page in the history of academic
discourse by bringing two disciplines - anthropology and rhetoric -
together in a way that has never been done before.
Ivo Strecker is Professor Emeritus of Cultural Anthropology at
the Johannes Gutenberg University of Mainz and co-founder of the
International Rhetoric Culture Project in 1998.
Stephen Tyler is Herbert S. Autrey Professor of Anthropology
(Emeritus) at Rice University, Houston, Texas and co-founder of the
International Rhetoric Culture Project in 1998.
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