Event Planning - The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions 2e (Hardcover, 2nd Edition)

Any event you plan and stage is a reflection of your organization's image - from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: * Choosing the best venue * Preparing and managing the budget, with sample costing forms included * Scheduling, staffing, and collaborating with other related professionals * Coordinating food and beverage, d cor, entertainment, and themes. It's still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: * Changes in security planning since 9/11 * Innovations in technology and how they can improve - or ruin - an event * How to stage an environmentally friendly event * New and updated examples and case studies of where things went right - and wrong * Event Risk Assessment - What You Need to Consider before Contracting * How keep your budget on target and where to find hidden surcharges * Ways on how to ease airport stress and make air travel a pleasurable part of the participant's event experience * When and When Event Planners and their Suppliers will need Work Visas * What you need to include in your client's event history in order to design your next event so that it maximizes your client's return on their event investment * A companion website with downloadable versions of the checklists, additional forms and tools

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 2009
First published:	February 2009
Authors:	J Allen
Dimensions:	235 x 158 x 28mm (L x W x T)
Format:	Hardcover - Cloth over boards / With dust jacket
Pages:	414
Edition:	2nd Edition
ISBN-13:	978-0-470-15574-5
Categories:	Books > Reference & Interdisciplinary > Encyclopaedias & reference works > General Books > Health, Home & Family > Cookery / food & drink etc > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Business communication & presentation > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Food & Drink > General
LSN:	0-470-15574-4
Barcode:	9780470155745

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