Digital Sensory Science: Applications in New Product Development
provides a comprehensive overview of digital sensory science, an
area that has broadly been defined as the use of technology to
capture or model human sensory perception. This book provides
methods on how to best recruit and train sensory panels,
suggestions for data capture and data analysis, an overview of
sensory science instruments, and information on the use and
relevance of virtual and augmented reality to capture sensory
perception.  This book offers practical guidance to
researchers in and practitioners of sensory and consumer science
alike.Â
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