"We cannot continue to accept the view that when times are good we
will prosper and when times are bad we will suffer. . . . We must
move from a business of commissioned services to one of direct
participation in all our clients' endeavors, where productive
participation establishes us as trusted partners, the currency for
a continuing relationship." --John E. Harrigan and Paul R. Neel
In their drive to compete effectively in the emerging world
economic order, today's enterprise organizations are undergoing a
period of radical redesign, restructuring, and redefinition. As
they do so, they are coming to rely more and more upon design
professionals to help them build their roads to the future. This
means that unlimited opportunities now await the architect who can
look beyond the everyday aspects of professional practice and learn
as much as possible about his or her clients' worlds. But forging
enduring partnerships with clients requires more than just proven
design skills on the part of an architect. Today's successful
architect is as much a business executive as an artist. He or she
is conversant in an array of core business skills--including
marketing, client relations, leadership, strategic management, and
others--rarely covered in professional education programs.
Based, in large part, upon Professor John E. Harrigan's innovative
executive program for architects at California Polytechnic State
University, The Executive Architect fills that critical gap in
professional education. In addition to schooling designers in a
wide range of crucial business concepts, tools, and techniques, it
provides a complete blueprint for transforming a practice from one
based on the fulfillment of commissioned services to one based on
an ongoing engagement with every aspect of clients' worlds--their
goals, risks, opportunities, and unique corporate cultures.
In creating this innovative guide, authors Harrigan and Neel drew
on the experiences of more than a dozen of the nation's most
respected executive architects, including Arthur Gensler, Charles
Luckman, and Judy Rowe. Throughout the book, these industry leaders
offer their insights, advice, and guidance on a wide range of
topics, from leadership to benchmarking, from forming strategic
partnerships to building knowledge base systems. Also featured
throughout the book are numerous instructive case studies. Based on
the Harvard Business School model, these studies present a broad
array of successful decision-making examples.
The Executive Architect helps designers acquire the skills needed
to expand beyond the boundaries of current practice and to exploit
the unlimited opportunities and challenges of doing business in the
new world economic order.
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