This information-packed manual is a must-have reference for anyone
who sells with words. Now you can learn from the best, including
Joseph H. Appel, Bruce Barton, Harry E. Cleland, George L. Dyer,
Claude C. Hopkins, John Starr Hewitt, and other stars of the
advertising world. Newly designed and typeset in a 6-by-9-inch
format by Waking Lion Press.
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