Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Public Relations Theory - Capabilities and Competencies (Paperback)
Loot Price: R1,303
Discovery Miles 13 030
You Save: R160
(11%)
|
|
Public Relations Theory - Capabilities and Competencies (Paperback)
Expected to ship within 7 - 13 working days
|
Winner of the 2021 National Communication Association PRIDE award
in the 'Outstanding Textbook' category! Explore a wide range of
theoretical frameworks and themes for public relations in this
comprehensive and authoritative work Public Relations Theory:
Capabilities and Competencies is a comprehensive overview of the
major theoretical perspectives in public relations, considering the
evolution, diversification and merger of approaches that have been
spurred by rapid changes in society, cultural boundaries,
technology, and media environments. Authors Jae-Hwa Shin and Robert
Heath explain both organizational and social theories of public
relations, including cases and challenges to help students bring
theory and research to bear on solving the daily challenges of
public relations practice. Rather than advocate in favor of a
particular theoretical view or position, Public Relations Theory:
Capabilities and Competencies covers a broad range of theoretical
perspectives and themes in public relations, including: An
examination of excellence theory, contingency theory, rhetorical
theory, and critical theory as these perspectives apply to public
relations Issues management, crisis management, risk management and
conflict management with respect to public relations Combining
theory and practice for conceptualization and strategic execution
of robust public relations programs and campaigns The importance of
public relations ethics to serve the public good How to define "the
public" or "relationships" in the field of public relations The
book closes with discussion of emerging topics and the recent
transformation of public relations theory to take diversity,
technology, and global identity into account and offers insight
into future direction. This book is perfect for upper level
undergraduate and graduate students of public relations in
journalism and communication. It will also be useful for public
relations practitioners who hope to improve their understanding of
the theoretical background and principles of their work and serve
as an excellent reference for doctoral students and researchers in
the area.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.