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Books > Business & Economics > Business & management > Business strategy

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The Economy of Brands (Paperback, 1st ed. 2010) Loot Price: R1,440
Discovery Miles 14 400
Repayment Terms: R135 pm x 12*
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The Economy of Brands (Paperback, 1st ed. 2010): J. Lindemann

The Economy of Brands (Paperback, 1st ed. 2010)

J. Lindemann

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Loot Price R1,440 Discovery Miles 14 400 | Repayment Terms: R135 pm x 12*

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2010
First published: 2010
Authors: J. Lindemann
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 184
Edition: 1st ed. 2010
ISBN-13: 978-1-349-31281-8
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-31281-9
Barcode: 9781349312818

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