Once in a while someone comes along who raises the bar in some
field of endeavor in his or her own unique way, displaying a drive
to achieve the noblest aspects of the American Dream. Bill Murff is
such a person.
"In The Bill Murff Story," J. M. Murff tells the story of how
his brother rose from poverty to become the largest landholder in
Harris County, Texas, and founder of Murff Turf Farms, Inc. His
in-depth study of his brother's remarkable life and business
philosophy reveals Bill's five-stage, fifteen-step strategy for
achieving the American dream. This biography shares the formula for
success that Bill followed in becoming a noted ecclesiastical,
business, and community leader, as well as a philanthropist. J. M.
identifies twenty-three power principles Bill discovered and used
to found a large, successful, and enduring sod farm near Crosby,
Texas. So unique and successful are Bill's dealings with people
that J. M. coined a new word to describe it-"developmentship."
"The Bill Murff Story" also shares how Bill exemplifies
traditional American values, the most profitable business
practices, and the most edifying human relationship principles that
represent the fulfillment of the American dream. His life is a
monument to the goodness and hard work that can lead to affluence
and life success-and you can have it, too.
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