Mass media portrayals of women have been identified as influential
in shaping their self-image and self-esteem, as well as men's and
societies' views of women. Comparatively few studies have examined
mass media portrayals of men and male identity, and gender studies
have often assumed these to be unproblematic. But, in a
post-industrial era of economic, technological and social change,
research shows mass media are projecting and propagating new images
of male identity from Atlas Syndrome workaholics and 'deadbeat
dads' to 'metrosexuals' and men with 'a feminine side', with
potentially significant social implications. This book presents a
landmark in-depth study of how mass media contribute to the making
and remaking of male identity.
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