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Advertising and Consumer Psychology - Volume 3 (Hardcover) Loot Price: R2,649
Discovery Miles 26 490
Repayment Terms: R248 pm x 12*
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Advertising and Consumer Psychology - Volume 3 (Hardcover): J. Olson, K. Sentis

Advertising and Consumer Psychology - Volume 3 (Hardcover)

J. Olson, K. Sentis

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Loot Price R2,649 Discovery Miles 26 490 | Repayment Terms: R248 pm x 12*

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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: October 1986
First published: October 1986
Volume editors: J. Olson • K. Sentis
Dimensions: 234 x 156 x 19mm (L x W x T)
Format: Hardcover
Pages: 302
ISBN-13: 978-0-275-92154-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-275-92154-9
Barcode: 9780275921545

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