Strategy practice has become synonymous with strategic thinking,
and ideally thinking while sitting around a table. "Strategy from
Within "is a tribute to the idea that strategy should be practiced
in ways that fuel our minds by engaging our bodies in new ways.
When we do strategy rather than think strategy, we engage our
senses so that we describe, create and challenge what we know in
ways that pure intellectual reasoning cannot. This book describes,
illustrates and deliberates the ideas and activities that can
transform strategy into a more imaginative, reflective, and
responsible practice.
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